Green is the new gold! The ongoing (and rightly so) concern over environmental degradation provides a new opportunity for innovation in product development as well as marketing. It offers a unique opportunity to position your products and not only win market shares, but also to distinguish the brand as some 'who cares' for you and thge world at large.

Earlier reserach in similar areas indicate consumer's preferance fro organizations and brands that exhibit and aggressively persue larger interests. So the time to do something is NOW! For your brand, for your organization and for the world environment.